Why are diapers more and more expensive1

In the past, most of the competition among diaper brands occurred in the middle and high-end markets, but now many brands, including domestic brands, have turned to the high-end and ultra-high-end markets. So, why is the diaper brand moving in the direction of high-end development, and the price of diapers is getting more and more expensive?　　　　 1. The change of consumption concept 　　　　 first is the change of the family. In terms of family structure, most people after the age of 85 and 90 are children. After they gave birth, most families showed a 4/2 inverted pyramid structure. Under this structure, babies naturally incorporate the love of their elders including parents, grandparents, and grandparents, and mother-child consumption naturally becomes the focus of attention of the entire family.　　　　 The second is the change in consumption concepts. At present, the post-80s and post-90s have grown up in a more affluent and open environment and have become the main force in fertility. They are a generation influenced by the Internet, with higher education and cultural levels, and more open in the concept of raising children. They are promoting the transformation and upgrading of consumption patterns. With the improvement of income level, the improvement of parents' concept and the enhancement of consumption ability, Baoma and Dad are less sensitive to price, pay more attention to the quality of many maternal and infant products including diapers, and pay for related products for infants and young children. The ability and willingness to pay continue to improve, and always believe in every penny and penny of goods.　　　　 2. The production cost of diapers is very high.　　　　 The first factor is the price increase of diapers and raw materials. The price of raw materials determines the cost of diapers, and the use of raw materials determines product quality. Baby diapers are used in non-woven fabrics, bottom films, rubber ribs, water-absorbing polymer resins, fluff pulp, hot melt adhesives, etc. From the perspective of the wood pulp market, international supply is tight, international pulp prices have reached the highest level in the past five years, and the prices of other upstream raw materials are also rising.　　　　As the most important water-absorbing polymer resin in diapers, the quality of the diaper core determines the quality of the diaper to a large extent. Among them, non-woven fabric determines the softness and waterproofness of diapers. The softer the processing, the higher the cost. In addition to the rising costs of raw materials, factory labor costs, diaper packaging costs, and production line costs, diaper brands will naturally increase prices under the premise of increasing costs in all aspects to maintain product quality and reasonable profit points. 3. High-cost channel construction. Baby diapers are fast-moving consumer goods. At present, they are mainly sold in commercial super channels, e-commerce channels, and maternal and child channels. On the basis of ex-factory prices, including e-commerce, mother-child channels will gradually increase in order to maintain reasonable profits Prices, while the super channels of offline business are shrinking. Although diapers are no longer 'draining artifacts' on online and offline maternal and child channels, there is still a lot of room for improvement. With the advantages of one-stop service, professionalism and comprehensiveness, Maternal and Child Channel has won the favor of more and more young parents.　　　　 4. The cost of brand marketing is rising.　　　　 It is not easy for foreign brands to compete in the high-end market. Under the circumstance that price cannot be used to bridge the gap, brand promotion capabilities and consumer insight will become a way to attract consumers, which also means that brands must pay higher costs for product promotion. In the current diaper brands, in order to attract young consumers 'do their best　　　　 To sum up, we know that the cost of raw materials, channels and brand marketing of diapers are increasing, the industry and consumer market are constantly upgrading, and the price of diapers is becoming more and more expensive. Under this trend, although some companies deliberately hype up the price of diapers, consumers will speak with facts for products that can really make a penny and a penny, and will accelerate the survival of the fittest in the industry. If you want to operate high-priced diapers for a long time, good product quality, brand influence and channels are the right way. Next post: How to improve the total leakage of urine in diapers Previous post: How to change the baby's diapers in the middle of the night for novice parents