Personalized and co-branded models, the market is optimistic about the development trend of diapers
Baby diapers are only needed to take care of the healthy growth of babies, and the use of their products provides convenience for parents. In recent years, with the improvement of people's consumption level, the penetration rate of China's diaper market has risen from 2.1% in 2001 to 70.8% in 2018, an amazing growth rate. So what new developments will the diaper market have after the epidemic? Let us take a look. Individualization and co-branding, the market is optimistic about the development trend of diapers. High-end diapers accelerate market penetration. In the diaper category, the consumer penetration rate of high-end diapers has increased rapidly, and the high-end market has grown significantly. According to CBNData data, from July 2016 to June 2019, the sales growth rate of high-end diapers exceeded 100 percent; from July 2018 to June 2019, the sales growth rate of high-end diapers was as high as 146%, and the results were very eye-catching. It can be seen that high-end diaper products are increasingly recognized by consumers. Individualization and co-branding, the market is optimistic about the development trend of diapers. On the other hand, the rise of diapers in China is very short. Even after years of development, the market penetration rate has just exceeded 70%. Compared with the 90% penetration rate in developed countries, there is still a lot of room for improvement, and the future prospects are promising. The personalized market segment is getting hotter. Another trend in the diaper market is that customized products that are segmented according to functions and scenarios are becoming more and more popular. For example, products in sub-sectors such as pull-up pants and diapers for premature babies have received good market feedback. Individualization and co-branding, the market is optimistic about the development trend of diapers. In addition, IP customized diapers and cross-border diapers have also achieved excellent results. For example, Curious Diapers continued to cooperate with popular IPs such as Pikachu and Peppa Pig to launch joint models, and achieved good market benefits. In China, the development of diapers benefited from the popularity of the Internet. Market growth opportunities are changing. The Internet does help many consumers understand the products and their advantages, and consumers are becoming more aware of the benefits and features of high-quality diapers. Even low-income consumers are making more favorable purchasing decisions for their babies and how to distribute their limited income. Once they try to use high-quality disposable diapers, as long as the income growth is stable, they will usually become loyal fans of the brand. Individualization and co-branding, the market is optimistic about the development trend of diapers. Nowadays, the sales of diapers have gradually shifted from offline to online, becoming a maternal and child category with strong growth in online e-commerce channels. I believe this growth can continue for a long time. Baby diapers are only needed to take care of the healthy growth of babies, and the use of their products provides convenience for parents. In recent years, with the improvement of people's consumption level, the penetration rate of China's diaper market has risen from 2.1% in 2001 to 70.8% in 2018, an amazing growth rate. So what new developments will the diaper market have after the epidemic? Let us take a look. Individualization and co-branding, the market is optimistic about the development trend of diapers. High-end diapers accelerate market penetration. In the diaper category, the consumer penetration rate of high-end diapers has increased rapidly, and the high-end market has grown significantly. According to CBNData data, from July 2016 to June 2019, the sales growth rate of high-end diapers exceeded 100 percent; from July 2018 to June 2019, the sales growth rate of high-end diapers was as high as 146%, and the results were very eye-catching. It can be seen that high-end diaper products are increasingly recognized by consumers. Individualization and co-branding, the market is optimistic about the development trend of diapers. On the other hand, the rise of diapers in China is very short. Even after years of development, the market penetration rate has just exceeded 70%. Compared with the 90% penetration rate in developed countries, there is still a lot of room for improvement, and the future prospects are promising. The personalized market segment is getting hotter. Another trend in the diaper market is that customized products that are segmented according to functions and scenarios are becoming more and more popular. For example, products in sub-sectors such as pull-up pants and diapers for premature babies have received good market feedback. Individualization and co-branding, the market is optimistic about the development trend of diapers. In addition, IP customized diapers and cross-border diapers have also achieved excellent results. For example, Curious Diapers continued to cooperate with popular IPs such as Pikachu and Peppa Pig to launch joint models, and achieved good market benefits. In China, the development of diapers benefited from the popularity of the Internet. Market growth opportunities are changing. The Internet does help many consumers understand the products and their advantages, and consumers are becoming more aware of the benefits and features of high-quality diapers. Even low-income consumers are making more favorable purchasing decisions for their babies and how to distribute their limited income. Once they try to use high-quality disposable diapers, as long as the income growth is stable, they will usually become loyal fans of the brand. Individualization and co-branding, the market is optimistic about the development trend of diapers. Nowadays, the sales of diapers have gradually shifted from offline to online, becoming a maternal and child category with strong growth in online e-commerce channels. I believe this growth can continue for a long time. Previous post: The baby red ass repeatedly, is it the 'pot' of diapers? Next post: Is diapers good?