Fujian soft cotton skin-friendly diapers price | what is the future market potential of diapers
The full implementation of the two-child policy has given new vitality to the maternal and child market that was originally full of vitality. As a fast-moving commodity diaper in the maternal and child industry, the price of Fujian Roumian skin-friendly diapers is ushered in its expansion. In the second spring, according to relevant statistics, China's baby diapers and baby wipes have experienced rapid growth in the past five years. With the emergence of favorable factors such as the second-child policy, the market estimates that the market share will continue to rise. Mintel senior research analyst Li Yujing said: “In order to improve competitiveness in the Chinese baby diaper market, companies and brands must first improve production quality. This is the primary factor that drives consumers to change brands. In all products of baby diapers Among the elements, air permeability is a key concern for mothers.' Product air permeability is the key mobile trend-a summary of regional development. From a regional perspective, the mobile terminal has a higher penetration rate in lower-tier cities and the central and western regions. The future of merchants lies on the mobile side, and economically backward regions are expected to complete the surpassing expansion through mobile e-commerce. Mobile trend-a summary of the development of different groups: consumers of different consumption levels have little difference in the acceptance of the mobile terminal, and the basic consumer mobile terminal The penetration rate is slightly higher than that of other groups. From the perspective of different groups, the mobile terminal starts with women, young people and deep online shopping users. Analysis of the promotion: Based on the sales of the rolling year in September 2015, there are 4 peak sales seasons. Divided into 'Double ElevenBig diapers once ushered in the era of mobile e-commerce. Merchants should actively embrace this change and optimize their operating strategies based on the characteristics of e-commerce. Regarding offline existing brands, the online price advantage should be highlighted; for brands lacking offline channels, while ensuring quality, brand promotion and differentiation should be done. Consumers of diapers are very sensitive to promotions. The annual 'Double Eleven' and 'Double 12' promotional festivals are good opportunities for cultivating new users. The user experience should be improved and the follow-up maintenance of customers should be done. The entire maternal and infant industry has huge potential for expansion, and diapers are no exception. Merchants should seize the opportunity to halt external expansion. Official flagship stores should develop official advantages, expand market share with high-quality services and quality, and lead industry standardization. In summary, the future market for diapers is still very large and broad, with huge potential. Previous: Fujian baby diapers wholesale | Important elements to replace baby diapers brands Next: Fujian ultra-thin dry diapers manufacturer | What are the advantages of domestic diapers?