Foreign-branded diapers are produced in China, consumers do not buy it
As far as baby products are concerned, many Chinese prefer to use foreign brands, such as foreign brand diapers and foreign brand milk powder. As for the use of diaper brands, more Chinese choose to go to Japan to purchase them in person. Cross-border e-commerce is now hot, and the era of second-children is coming. Buying Japanese brand diapers has aroused the enthusiasm of consumers. Under this circumstance, many Japanese diaper brands have chosen to build factories in China for production in recent years. The fundamental purpose is to control costs. As far as foreign brands are concerned, the price of raw materials, production equipment, research and development costs, channel costs, etc. will all affect the production cost of diapers. The high logistics and transportation costs can account for as much as 40% of the total cost, and the establishment of a factory in China Production means that this company can reduce transportation costs by up to 40%. However, foreign brands have established factories in China to produce, but the decline in operating rates of factories in China has led to reduced profits. It seems that the diaper products produced by these brands in China are facing a problem that it is difficult to open up sales. Consumers do not buy into the foreign brands made in China. And more consumers choose to go to Japan to buy in person, or choose cross-border e-commerce to buy foreign-produced diapers. The author believes that a large part of this situation is due to the fact that Chinese consumers are deeply worried about the quality problems that 'Made in my country' frequently occurs in various industries. At the same time, Chinese consumers have higher and higher product quality requirements. . If foreign brands want to have absolute market share in the diaper market, they must always stand on the top of the pyramid. Some analysts believe that the popularity of foreign diapers reflects the increasing consumer demand and The overall contradiction between low price and low quality made in China. Therefore, the behavior of foreign-funded diapers produced in China and relabeled actually reduces the high-quality demand and luxury of the products in the hearts of Chinese consumers. The above information is organized from: Maternal and Child Supplies For more information about diapers, you can log in: xwzx/ Fujian diapers diapers manufacturers diapers wholesalers Next: Is it necessary for babies to use night diapers