Competition between domestic and foreign brands is fierce. Many businesses recommend personal product manufacturers and sanitary napkin agents
Domestic and foreign brands compete fiercely, and many businesses recommend personal product manufacturers as agents! At present, the domestic sanitary napkin market is huge, the market concentration is low, and the price differentiation is not obvious. According to a research report by Shenyin Wanguo, the market size of sanitary napkins this year may reach 60-70 billion yuan. In order to compete for market share of sanitary napkins, domestic and foreign sanitary napkin brands continue to increase their efforts to develop new products and seek breakthroughs in product lines and marketing.
At present, the domestic sanitary napkin industry has formed two camps in market competition. Foreign-funded sanitary napkin brands occupy my country's high-end market, occupying about 50% of the market share; while there are many domestic sanitary napkin brands, most of which adopt the second and third-tier markets, and their share is relatively scattered.
But the power of domestic sanitary napkin brands should not be underestimated. Due to the current changes in the environment of shopping malls and supermarkets, the rise of surrounding small supermarkets and convenience stores, coupled with the changes in e-commerce, consumers' buying behavior has also changed, and domestic sanitary napkin brand competition is also intensifying. Compared with the relatively saturated state of first-line brand sanitary napkin agents, many sanitary napkin agents have chosen powerful domestic sanitary napkin brands to join as agents.
Faced with fierce market competition, and women’s demand for sanitary napkins is increasing, personal product manufacturers’ brands must first subdivide their products, launching soft butterfly wings, instant breathable, pure cotton, Instantly absorb the blue core and professional care series; then it is closer to consumers' lives in marketing methods, interacts with target groups in major supermarkets, convenience stores, etc., and regularly holds preferential promotion activities. Finally, the Ru0026D department of personal product manufacturers will continue to carry out technological innovations on the four major product series to gain consumer recognition and occupy the market.
The personal product manufacturer has 20 years of brand operation experience and knows how to cooperate with sanitary napkin agents for a win-win situation. Regarding how personal product manufacturers can compete for more shares in the '60 billion sanitary napkin marketSanitary napkin agent hotline: