'Aging population' has changed-from the beginning of adult diapers
In the future in China, social aging will become an inevitable development trend, and social aging will also produce some changes. That is, as the number of middle-aged and elderly people continues to increase, some diseases of middle-aged and elderly people that were originally despised will also become more and more concerned. For example, urinary incontinence is a common disease among middle-aged and elderly women. The elderly who have urinary incontinence at home are all clear, and the whole process of maintaining urinary incontinence patients is not easy. For many patients with urinary incontinence at home, adult diapers are their essential daily necessities. According to the survey, the market capacity of adult fecal incontinence devices reached 7.03 billion yuan in 2018, an increase of 11.8% over 2017. The sales market for adult fecal incontinence continues to develop, and more and more products must be purchased u0026 applied. But before purchasing, do you have a basic grasp of this sales market? Do you know what brand is considered high quality? 1. Development status of the adult diaper industry Status of the industry: Cheap and hot? The market is highly competitive. As a daily necessities, customers are usually more sensitive to the price of such products. Therefore, there are many cheap brands in the adult diaper sales market in China at this stage, and the market demand is fierce. However, adult diapers, as daily necessities in direct contact with the body, have formulated strict regulations in the application of raw materials, manufacturing processes, and food hygiene standards. Many cheap brands blindly follow the trend in pursuit of perfect sales, but cannot adequately control quality, and many customers suffer from it. . At the current stage, the Chinese sales market also has brands that are cost-effective and pursue perfect quality, such as the domestic brand Anerkang. Such brands attach great importance to product quality and have experienced long-term development trends and usually have many loyal customers. How to buy: offline promotion is the leading factor and popular online. At this stage, adult diapers have three key marketing channels: nursing homes, hospital outpatient clinics and e-commerce platforms. At this stage, the marketing channels of adult diapers are still dominated by offline promotion, but with the popularization of online shopping habits, more and more people choose to buy adult diapers based on e-commerce platforms. Market competition layout: Domestic brands take the lead. At this stage, China's adult diaper sales market includes not only domestic brands but also foreign brands. Since China's reform and opening up, domestic brands in many areas of China have continued to develop trends, and their technical and overall strength in related industries are no less inferior to foreign brands. Previous page: How to choose adult diapers-4 strokes to win!